Shopping
Shop Local

Wicked Good Books

About Wicked Good Books

Wicked Good Books is a welcoming independent bookstore in the heart of Salem, MA, where readers can browse, discover, and connect with books in a setting designed for convenience and comfort. Located at 260 Essex St, this inviting shop brings together the charm of a local book store with the flexibility modern customers appreciate.

Whether you’re stopping in for a quick visit, looking to pick up a reserved title, or hoping to find your next favorite read while browsing the shelves, Wicked Good Books makes the experience easy and enjoyable.

With in-store shopping, in-store pick-up, delivery, and on-site services, it offers multiple ways to get the books and support you need, fitting smoothly into busy schedules without sacrificing the personal touch that makes a great bookstore special.

Customers consistently recognize Wicked Good Books for its strong reputation, reflected in its 4.50 out of 5 rating from 430 reviews. That level of customer satisfaction speaks to more than just a good selection of books—it reflects a business that values service, accessibility, and a positive shopping experience.

The store also provides a wheelchair-accessible entrance, helping ensure that more visitors can comfortably enjoy everything it has to offer. With convenient payment options including credit cards, debit cards, and NFC mobile payments, every part of the visit is designed to be simple and stress-free.

For readers seeking a reliable, community-oriented bookstore in Salem, Wicked Good Books offers the kind of experience that makes shopping for books feel personal, practical, and worth returning to again and again.

★★★★★ 4.50 rating (430 reviews)
Wicked Good Books
0
Star Rating
0
Customer Reviews
0
Store Photos
0
Real Shopper Reviews

Quality Products

Carefully curated selection

Expert Staff

Friendly, knowledgeable help

Great Value

Competitive pricing always

Happy Customers

Satisfaction guaranteed

Our Collections

Featured Products

Discover our most popular items and best sellers that customers love.

New Arrivals

Fresh inventory arriving regularly. Be the first to see what's new.

Special Offers

Amazing deals and seasonal promotions you won't want to miss.

Wicked Good Books

Shop With Confidence

Whether you're looking for something specific or just browsing, our knowledgeable team is here to help you find exactly what you need.

4.50
Star Rating
430+
Happy Customers

Customer Reviews

What shoppers say about us

Erica Metcalf

Erica Metcalf

7 years ago

I just love stopping into this shop when I'm in the area! The local interest displays never fail to catch my interest, and I always walk out of there with a new book for my collection. The friendly and welcoming staff are also always willing to help make the stop a lovely experience. I definitely recommend checking out this shop when you're in town!

Elasha Kepple

Elasha Kepple

year ago

I’ve stopped into Wicked Good Books every time we have visited Salem, MA! We were unable to travel there this year, so I placed my order online. The shop is lovely, the staff is friendly, and they have quite the book selection! I was so excited to receive my order today, perfectly packaged and in order.

Tamara P.

Tamara P.

2 months ago

what an amazing store! so many unique finds!

Jason Haring

Jason Haring

6 years ago

We loved Wicked Good Books. Beautiful building. Well curated in a limited space. A good assortment of hardbacks, paperbacks, and Wicked Good Books swag. A must stop when you visit Salem. Friendly knowledgeable staff. Highly recommend.

Samantha Rosano

Samantha Rosano

10 months ago

This past Friday my mom went out for a walk and got lost. She has early onset dementia and her caretaker called me and said she had been gone for 2 hours (which is another issue in itself). After calling the police and frantically searching, I was able to get her on the phone. She was in hysterics, very scared and having a hard time understanding why the area she grew up in wasn't the same. I asked her to go into the nearest store and give her phone to someone who worked there. She handed the phone to the lovely Willow who was very compassionate and understanding despite the strange and confusing circumstances. I told Willow I was driving down ASAP but that it would take me about 45 minutes. Willow told me the store closed at 7:00 but that they were willing to stay late and walk her out to my car when I arrived. I ended up arriving before the store closed and found my mom much more calm in a chair with a glass of water, eating a piece of carrot cake. I spoke to Adrian and Willow who both showed concern, kindness, compassion, empathy and patience. They made an incredibly scary situation so much better. I have not shopped at this store and this review is not related to the sales or selection - it is a 5 star review of the integrity and kindness of these 2 employees. I hope management and/or the owners are able to recognize these 2 as outstanding individuals and employees. They went up and beyond in ways that matter deeply. They made the world less cruel that day. Thank you Willow and Adrian!

Cas

Cas

9 months ago

Nice book & toy shop. Small but good selection at great prices. Purchased both books and toys for my grandkids. Great stuff for adults too! Nice staff. Very helpful

Ntzaki Potter

Ntzaki Potter

year ago

We walked into this bookshop on a whim because it looked cozy and inviting, and it definitely was. I didn't buy any books during my visit, but I did buy about $20 in fun fridge magnets and stickers🤣 I regret nothing! That said, the gentleman who was at the register was really nice. I really liked this store a whole lot and would frequently stop in if we lived in the area. Please note that my photo has other fun stickers and magnets i purchased during my trip, so I circled the ones purchased here in red.

Cheeto

Cheeto

9 months ago

Cute little place that's half books, half toys. I got a beautiful set of note cards here for a reasonable price.

RoadTrip NewEngland

RoadTrip NewEngland

10 months ago

Wicked Good Books on Essex Street has become a favorite stop for both locals and visitors who stumble across its welcoming storefront. Reviewers often describe it as a charming little shop where it’s easy to browse for far longer than expected, thanks to shelves filled with surprises and thoughtful displays. Shoppers mention how the staff makes the experience even better, describing them as friendly and helpful without being overbearing. One reviewer summed it up perfectly: “I just love this little book shop! It has a little bit of everything.” Others note the balance between new and used titles, along with extras like bookmarks and local interest books that tie in with Salem’s history. In a city best known for its witch lore and historic tours, Wicked Good Books offers a quieter retreat. Independent bookstores like this thrive on personal connection, offering more than just books—they provide community and conversation. With reasonable prices and a cozy feel, it’s a spot where the love of reading is alive and well. #salemma #independentbookstore #essexstreet #northshorema #newengland

Elizabeth A

Elizabeth A

month ago

Wicked Good Books had a great selection of books across the board. I appreciated that they had a whole section of books that highlighted Salem’s local history and a whole other section on witch themed books. They also had other books across many genres great for all age ranges. They also had friendly, helpful staff. I would definitely return next time I’m in Salem!

Frequently Asked Questions

Common questions about Wicked Good Books

Business Features

Highlights & Amenities

Accessibility

  • Wheelchair-accessible entrance

From the business

  • Small Business

Service options

  • Delivery
  • In-store pick-up
  • In-store shopping
  • On-site services

Crowd

  • LGBTQ+ friendly
  • Transgender safe space

Planning

  • Quick visit

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments

Visit Our Store

Stop by and see us. We'd love to help you find what you're looking for.

Location

260 Essex St, Salem, MA 01970, United States

Store Hours

Closed · Sunday 10 AM-6 PM
Tuesday 10 AM-6 PM
Wednesday 10 AM-6 PM
Thursday 10 AM-6 PM
Friday 10 AM-7 PM
Saturday 10 AM-7 PM
Sunday 10 AM-6 PM
Monday 10 AM-6 PM
Share This Business

Get In Touch

Have a question? Let us know and we'll get back to you.